Description
Title: Marketing Gurus: Lessons from the Best Marketing Books of All Time
Author: Chris Murray
ISBN: 9781591841050
Publisher: Portfolio
Published: 2006
Binding: Hardcover
Language: English
Condition: Used: Very Good
Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Business & Personal Finance 1564800
Publisher Description:
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.
Other featured books include:
Positioning by Jack Trout and Al Ries
Kotler on Marketing by Philip Kotler
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
And more
The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.”
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